ABOUT US
Who We Are
At Squid Socks, we believe peak performance starts at the foundation.
Socks shouldn't be an afterthought—they should be performance gear that locks you into the moment so you can move with confidence, stability, and purpose.
What started as a mission to solve one of parenting’s simplest frustrations—baby socks that actually stay on—has grown into a performance-driven company for all ages. Whether you’re chasing toddlers, logging long hospital shifts, pushing through tough workouts, or competing at the highest level, our socks are designed to keep up with life’s demands and help you
OUR STORY
How We Started
The idea for Squid Socks first sparked on a honeymoon, born from the perfect balance of two very different minds: one logical and detail-driven, the other creative and visionary. A true yin and yang, this combination of left brain and right brain became the foundation of everything to come.
When parenthood eventually entered the picture, a surprisingly universal frustration became impossible to ignore—baby socks that just wouldn't stay on. Fueled by equal parts exhaustion and determination, we set out to solve the problem. After countless experiments, late-night brainstorming sessions, and plenty of trial and error, we perfected our patented LOCK IN™ Technology and launched Squid Socks.
We even took the idea to Shark Tank, sharing our mission to keep baby socks firmly in place and give parents everywhere one less thing to worry about.
At first, the goal was simple—solve the slipping problem. But once people began wearing them, something remarkable happened. Athletes, fitness enthusiasts, and trainers quickly noticed that the zero-shift fit didn't just keep socks in place; it provided stability, precision, and control, helping them perform at a higher level and truly Win Their Game™.
What started as a parenting solution had evolved into a performance innovation. Today, Squid Socks exists to elevate movement at every stage of life—from a baby taking their very first steps, to a nurse powering through a 12-hour shift, to an athlete chasing a new personal best.
From first steps to finish lines, our mission is simple: to lock you in, so you can move with confidence, stability, and purpose.
